A few months ago, I signed up for a Bloom & Wild subscription and I’m not sad about it. Every four weeks, a box of flowers arrives through my letterbox. Flowers I don’t technically need, could quite happily live without and now find myself getting ridiculously excited about.
why i decided to buy myself flowers
I’ve always loved fresh flowers, but as a solo mum of three, they’ve rarely made the priority list. Because let’s face it, there was usually something more practical that needed paying for. Something for the children, something for the house or another expense that was considerably easier to justify.
Flowers were lovely, but unnecessary.
Recently, though, I’ve been making more room for things in my life simply because I enjoy them. And it turns out that having fresh flowers delivered to my door feels like a much bigger deal than it probably should. Not because they’re particularly extravagant, but because they’re something I’ve chosen entirely for myself.
my bloom & wild subscription
One thing I love about the subscription is that, at £20 every four weeks, it feels like an affordable little luxury. I ma subscribed to the classic bouquet, although Bloom & Wild offers other subscription options depending on your budget. I’ve found that I actually quite enjoy arranging them when they arrive. There’s something satisfying about sorting through the stems, finding a suitable vase and deciding where they’ll look nicest.
You can choose your flowers or leave the selection as a surprise. Personally, I prefer the surprise because there’s something rather lovely about not knowing what’s going to arrive. It makes the delivery feel a little more like receiving a present, rather than something I’ve ordered and paid for myself.
(Which, of course, is exactly what I’ve done. But I’m choosing to ignore that technicality.)
I’ve been really impressed with the flowers themselves. The quality has been consistently good, there’s a lovely variety, and I’ve found they last particularly well. Using the flower food included in the box, I generally get at least ten days out of a bouquet. For £20 every four weeks, I’m happy with that.
what happens when something goes wrong?
Maybe it’s because I’m a woman of a certain age now, or maybe it’s because I spent my student years working in retail, but good customer service matters, particularly when you’re paying for a recurring subscription.
On one occasion, my flowers arrived damaged, courtesy of Royal Mail. I contacted Bloom & Wild, and they arranged a replacement straight away, without any fuss. No lengthy back-and-forth or having to repeatedly explain the problem. Just a replacement.
Exactly how customer service should work, really. It certainly made me feel more confident about continuing the subscription – which I have.
more than just flowers
What I hadn’t anticipated was how much I’d enjoy the little ritual of having flowers delivered.
They arrive, I arrange them, find somewhere they’ll be seen and spend the next week or so appreciating them whenever I walk past.
They don’t solve any problems. They don’t make the laundry disappear, create more hours in the day or persuade my children to do what I’ve asked the first time.
But they do make me smile.
And I’ve spent enough years prioritising practical purchases to appreciate how nice it feels to buy something simply because I want it. That still feels like a surprisingly new sentence to write.
would i recommend bloom & wild?
Absolutely.
I’ve been impressed with the quality, variety and longevity of the flowers, as well as the customer service. I also like having the option of choosing a bouquet or letting the flowers be a surprise.
At £20 every four weeks, it isn’t an essential expense, and I wouldn’t pretend otherwise.
But it’s one I’m happy to make.
For me, it’s become a little luxury that I genuinely look forward to. Something that makes my home feel nicer and gives me a small moment of enjoyment in an otherwise ordinary week.
And while I certainly don’t need flowers arriving through my letterbox every month, I’ve realised that’s rather beside the point. Sometimes it’s quite nice to spend money on something that serves absolutely no purpose beyond making an ordinary Tuesday a little lovelier.
